International Observatory for Social Intelligence is launched
The internet is an infinite container of spontaneous conversations on social networks, websites, blogs, forums that constantly collects the needs, preferences, and ideas of people, consumers and opinion leaders. Data and themes are often submerged and are not easily identifiable in the continuous flow of Big Data.
With Social Intelligence, we offer companies an important tool to conduct – rapidly and at a low cost- market analyses that allows them to identify relevant data and trends about brands, services and products in different geographical areas. This is the motivation for launching an international observatory, to transform the opinions of users into a lever for the construction of Italian companies reputations and businesses around the world. Thanks to the intersection of web data and our in depth knowledge of social dynamics, we are able to identify strategic guidelines for communication initiatives, marketing and customer service across digital media in new market sectors or in new countries.
One of the distinguishing factors is our international network of mother-tongue analysts (which include Russia, Middle East, India and Africa) who have digital know-how, and are skilled in data and language analyses, statistics, and social communications. Thanks to this team we offer image monitoring, reputational impact insights, business intelligence and competitive landscape comparisons, target and web influencers analyses, customer intelligence services.