From 2014 – Social Intelligence and brand monitoring
Monitoring strategy, Tracx.com platform setting, online conversations listening and daily analysis (volumes, sentiment, places, influencers, virality, competitors), brand monitoring and crisis management or virality alerts and action guidelines. Production of a monthly report regarding Unipol brand reputation, top management. virality and alerts connected to the brand. Unipol staff training on Social Intelligence, Analysis, and Reporting.