2013/2014 –Social Intelligence, Competitor Analysis, and Campaign Launch Monitoring
Monitoring strategy, Tracx.com platform setting, online conversations listening and analysis (volumes, sentiments, places, influencers, virality, competitors). Monthly reports on MPS and competitors brand reputation, daily and weekly reports on Widiba’s launch campaign online performance. Coordination of Social Leads development activity. Monitoring of online conversations in Greece, Turkey, United Arab Emirates about AXA’s reputation.