Digital Marketing and Social Media Training

We also organise training courses on the use of social media and the management of social network content (Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest, etc.). If necessary, the training courses may also include one or more special focus sessions.

Our courses address social media and their efficient use with national and international data and reference targets and characteristics based on communications or business objectives. Social training includes a module on digital reputation and personal branding, describing the context, opportunities and benefits of a good on-line reputation for companies, public administrations and influential individuals. We then turn to editorial management, defining what and how to communicate, how to involve all targets (clients, stakeholders, employees, etc.), how to develop interesting content, and execution criteria (timing, workflow, management roles). The course is completed with sessions on the importance of governance and monitoring. The former addresses how to develop employee and user policies, how to manage communities, and how to answer and what procedures to adopt to counter reputational crises, while the latter analyses the best models for performance evaluation, social analytics tools and social media ROI.

If the project and/or specific objectives require it, we also hold social media marketing courses outlining the rules and guidelines for correct and efficient promotional activities (e-commerce, website traffic, brand awareness), relation-building and brand or project positioning on Facebook, Twitter, LinkedIn, YouTube and Instagram.