The future of Pompeii? Includes Social Media
In the impressive setting of the nocturnal excavation, a new communication plan was presented to the Superintendence of Pompeii.
In addition to the new visual identity curated by Inarea Pompeii, Tempus Vita – brandname and pay-off that take back to the diction of the Latin term – and the web portal, whose graphic design (currently under construction) has been entrusted to Cultur-e, the plan provides for a true “renaissance” the Vesuvian archaeological heritage on social media.
The new channels were launched during a press conference in which the plan was presented. Through Facebook (in Italian and English), Twitter, Instagram and YouTube: Pompeii and other sites in the area, through the targeted use of storytelling will be re-told not only as heritage of the community, but also as a cultural hub of knowledge, leveraging the living testimony of its history.