Pompeii becomes an Internet heritage
Won in collaboration with our partner Inarea, Pompei’s call for proposals included the creation, development and management of a new communication plan for the archeological area of Pompeii. In addition to the design of a new brand, the request includes the development of a digital media strategy and the restyling of the current web portal.
The project aims to highlight the richness of Pompeii, a world heritage and cultural hub. Pompeii, and the other sites in the Vesuvian territory, are not only places of interest for archeologists, but they are also producers of culture, thanks to the living testimony of a city, its history and daily life.
This awareness is to be transmitted through a new communication strategy, inspired by a multi-channel engagement strategy for the new websites’ users.