Vivosa Apulia Resort: the new brand on digital media

Cultur-e launches the network’s new brand, designed by Inarea for Iberotel Apulia, an oasis of wellness in the heart of Salento, surrounded by green Ugento pine forest, blue seas, and a fine sandy beach.

The delicate transition from Iberotel Apulia to Apulia Vivosa Resort required an effective shifting plan on digital media. The careful analysis when indexing the pages, navigating the data and client base, allowed the development of a launch and promotion strategy for the new brand that ensures the preservation of it’s original value, built over the years, on digital media.

The development included a multilingual site with a user experience focused on mobile and a new information architecture. Governance guidelines for the strengthening of social channels and an action plan on digital channels for 2017 aims not only at promoting the value of the structure, but also the excellence of its territory.