Content branding for Enel Energia
Enel Energia‘s new web portal is online. The restyling project involved a robust work team, integrated with the company’s internal structure, various partners, and external suppliers. Cultur-e has overseen the editorial project and production of multilingual content following SEO guidelines, with the objective of raising brand awareness for Enel Energia on digital media and enhancing the services offered to potential customers.
Thanks to a structured editorial process, from the go live Cultur-e managed daily writing and publishing of contents that promote the company’s values in a way that’s coherent and synergic with the Group’s objectives. Content is the center of a narrative that enhances the Company’s ability to meet market challenges, innovate in technologies and processes, and focus on the quality of its services.
Amongst these, there’s also the new reserved area, that other than simplifying personal and user profile management operations providing innovative and immediate tools that allow users to control their energy consumption. Entirely responsive, so it can also be accessed on mobile devices.