Content strategy for Enel Energia
Cultur-e won the bid to provide editorial services, writing and management of commercial digital channels for Enel Group (www.enelenergia.it, www.enelservizioelettrico.it, www.enelsole.it, www.enelsi.it, app and blogs supporting products and business).
The real challenge: increasing the impact of digital channels in users’ purchasing decisions.
Through a strong content strategy, close attention to information architecture, the creation and revision of content – SEO compliant, also written in English and in multimedia format (text, video and images) – Cultur-e aims to increase engagement of customers and prospects.
Recognizing the need to strengthen the presence of the Enel Group on digital channels, Cultur-e contributes to the production of infographics and landing pages aiming to boost brand awareness of commercial services by Enel Energia in Italy.