Total and Tempa Rossa: A media case that led to online analysis and reputation crisis management

The headlines that mentioned Total Italia in the last weeks regarding the Tempa Rossa in Basilicata project (where extractions come from) and Taranto (where the refining and distribution center will be set) deemed online conversation monitoring a must.

To differentiate perception from reality, it’s necessary to understad data, especially from online sources where users and prospective clients are very active.

Cultur-e was given the task of creating an online reputation and virality report to individuate the key indicators and develope the best multi-channel intervention to listen and counterbalance the negative reactions.