The blog’s content is produced by the Cultur- e team that specializes in Social Media Intelligence.
Reputation is an essential element when determining the value of a company, product and even a person. We analyze Online conversations to collect criticism or positive reviews, identify trends in image perception and establish effective actions and strategies for the channels with the most impact. Social Intelligence is key to build a positive online reputation.
The success of an article, campaign or media case also has to be evaluated depending on the online reaction it gets. Our virality analysis allow us to track the circulation dynamics, how agreeable the content is, the engagement rate, the influencer’s activity, networking plan and actions to take. Measuring the success off an initiative or a reputation crisis is the starting point for a winning communication strategy.
Observing the present when looking into the future. We build assesment and observation reports based on market sectors, they include brand perception, competitor benchmarking, identifying needs and solutions directly from the users. Our objective? Informing the client of his current status positioning to build upon for the future..
Users’ passions and habits are the key to promotion and creating business. Our research helps identify their “personas”, gender, age, location, interests and frequently visited channels including social media in order to define the right method of engagement. Brand promotion, target and products are made in collaboration with the business stakeholders.
Deliver service better through client networking. We structure costumer care analysis through social media, identifying and putting into action the sharpest real time assistance and web contact center methods. We innovate by handling the CRM collaboratively with the clients during periods of testing, creating the products and solutions, and promoting messages and content.