MetLife: protect what you love, even online

Offering concrete tools for the protection of individuals, allowing them to fully enjoy their daily life and make important choices feeling safe: this is the mission that MetLife has put into action for 150 years in 50 countries around the world, with a portfolio of over 100 million customers.

Cultur-e aims to promote the Company’s ethical and value-based foundations of quality and reliability, enhancing its Facebook presence through a strategy that went live a year ago.

Focused on proposing editorial contents that communicate safety and proximity, the daily actions of the Facebook page are performed by Cultur-e, and revolve around the key principles of enhancing diversity, protecting the environment, and corporate responsibility.

Headings, tips, informative video tutorials, infographics, and customer testimonials: these are some of the contents used to describe the distinctive aspects of MetLife and meet the needs of a diversified target, that involves individuals and families, intermediaries and brokers, institutional stakeholders and opinion leaders.

The action plan particularly enhances Facebook support activities. Customer assistance and information about products and offered guarantees, these are the strategic goals of MetLife also through online channels.