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A single voice, different knowledge. The Civic Museums in Verona assigns its new communication to Cultur-e

Brand awareness and involvement are the distinctive aspects that signify the synergy between Cultur-e and the Civic Museums in Verona, achieving a new integrated...

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Brand Analysis

Brand Analysis is a strategic process necessary to assess and optimise the brand’s perception on the market. Through advanced analyses such as Scenario Mapping and Scenario Analysis, it is possible to obtain an in-depth understanding of the business context and the reference market. These analyses allow the transformation of data into personalised communication and marketing strategies, which are essential to guarantee competitive positioning and long-term success.

Another crucial aspect of Brand Analysis is Web Reputation Analysis. Monitoring and analysing online conversations help build a positive and influential reputation, supporting the brand’s communication strategy. Similarly, Target Analysis allows you to outline precise profiles of the target audience, optimise investments and ensure that strategies are perfectly aligned with the needs of the public.

Competitor Analysis and SEO Analysis complete the picture, thus allowing you to identify opportunities and risks, improve the organic positioning of the website and develop innovative offers. Finally, Data Analysis and Big Data Analytics provide actionable insights to optimise engagement and digital performance, thus guiding the brand towards success.

Scenario Mapping

A clear understanding of one’s starting point is essential to head in the right direction. Whether we are designing a web portal, kicking off a social media strategy or repositioning an on-line brand, all of our projects are based on an accurate context analysis of our clients and their reference markets to develop an efficient action strategy.

Web Reputation Analysis

Web reputation is a crucial indicator of the value of a company or product. We monitor and analyse online conversations through Web reputation analysis to build a positive and influential reputation. Find out how social intelligence and advanced tools like Talkwalker can guide your communication strategy and improve brand positioning, ensuring concrete and measurable results.

Target Analysis

Knowing one’s target audience is the key to the success of any marketing strategy. An accurate Target analysis allows you to outline clear profiles of ideal customers, optimising investments and results. Learn how a deep understanding of the audience can guide the development of targeted and effective communication strategies, ensuring that every action is perfectly aligned with the needs and expectations of your audience.

Competitor Analysis

Competitor analysis is essential to build effective marketing strategies. Identifying opportunities and risks and observing interactions with competitors allows the development of innovative and differentiated offers. Discover how data-driven competitor analysis can transform your strategies. By leveraging big data and industry best practices, you will be able to optimise your brand’s market position.

SEO Analysis

Being visible when a customer searches online is the key to the success of a brand. SEO analysis is the first step in improving the organic positioning of the website, analysing keywords and competitors. Find out how a structured approach to SEO analysis can optimise your online presence, ensuring visibility on search engines and supporting an effective communication strategy.

Data Analysis

Data is essential to optimise your online presence in the digital world. With Data Analysis and Big Data Analytics, it is possible to identify opportunities and develop targeted strategies to improve digital engagement and performance. Find out how to transform data into actionable insights to drive your brand to success, improving the ROI of your digital initiatives.