Anvur
In 2015, the National Agency for the Evaluation of the University and Research System (ANVUR) asked Cultur-e to devise a digital media comunications strategy with guidelines for a restyling of its web portal.
Context
Promoting Assessment Culture
ANVUR is constantly criticised for its monitoring and evaluation activities on the didactic and research systems of universities and educational agencies. On-line criticism come from groups, websites and blogs in the educational sector. And part of these opinions and diffidence are due to a lack of knowledge on the methods applied by ANVUR and the unfounded belief that there is a will to punish Italian universities.
The agency turned to Cultur-e to develop an on-line strategy to relaunch the image of ANVUR and reveal the added value of its operations, promoting a positive culture for assessment that does not penalise, but rather drives a greater efficiency of the Italian educational system.
On-line Presence: Analysis and Strategy
Cultur-e started with a context analysis of the agency and its on-line presence, as well as the best practice of similar national and international agencies, to develop action guidelines capable of modifying the way in which ANVUR is viewed.
2015 – Analysis of communication objectives and restyling needs for the ANVUR web portal, gap analysis, identification of international best cases, social media Intelligence analysis, development of a cycle of interviews and usability analyses on a sample of site users. Definition of a web presence strategy and an editorial concept for content organization.
Activities
- Communication Objectives Analysis
- Gap analysis
- Benchmark Analysis
- Social Media Intelligence
- Production of Interviews
- Guided Usability Analysis
- Communication strategy
- Editorial Concept for the New Portal
A Consensus-building Strategy
The analyses and strategy will allow the agency to study the causes of dissent, evaluate the reputational crisis and understand when to intervene, as well as on what communication channels and with which codes.
News
Anvur chooses Cultur-e to Manage Digital Communication
This month marks the beginning of our collaboration with Anvur (National Agency for the Evaluation of the University and Research System). Cultur-e won the tender to...
