Cultur-e joins the Arsenalia Group. A constantly evolving ecosystem of skills

Creating a constantly evolving integrated ecosystem whose strength results from its complementary skills. With this objective Cultur-e – together with Oblics and...

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In 2015, the National Agency for the Evaluation of the University and Research System (ANVUR) asked Cultur-e to devise a digital media comunications strategy with guidelines for a restyling of its web portal.


Promoting Assessment Culture

ANVUR is constantly criticised for its monitoring and evaluation activities on the didactic and research systems of universities and educational agencies. On-line criticism come from groups, websites and blogs in the educational sector. And part of these opinions and diffidence are due to a lack of knowledge on the methods applied by ANVUR and the unfounded belief that there is a will to punish Italian universities. 

The agency turned to Cultur-e to develop an on-line strategy to relaunch the image of ANVUR and reveal the added value of its operations, promoting a positive culture for assessment that does not penalise, but rather drives a greater efficiency of the Italian educational system.

On-line Presence: Analysis and Strategy

Cultur-e started with a context analysis  of the agency and its on-line presence, as well as the best practice of similar national and international agencies, to develop action guidelines capable of modifying the way in which ANVUR is viewed.

2015 – Analysis of communication objectives and restyling needs for the ANVUR web portal, gap analysis, identification of international best cases, social media Intelligence analysis, development of a cycle of interviews and usability analyses on a sample of site users. Definition of a web presence strategy and an editorial concept for content organization.

A Consensus-building Strategy

The analyses and strategy will allow the agency to study the causes of dissent, evaluate the reputational crisis and understand when to intervene, as well as on what communication channels and with which codes.


Anvur chooses Cultur-e to Manage Digital Communication

This month marks the beginning of our collaboration with Anvur (National Agency for the Evaluation of the University and Research System). Cultur-e won the tender to...

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