GO-Mobility
GO-Mobility s.r.l. is a company that operates in mobility and transport planning consultancy in various cities and metropolitan areas, both in Italy and abroad.
In 2021, Cultur-e supported GO-Mobility in developing the “Data Mobility” project, an initiative designed to promote data culture in the mobility and transport sector. Thanks to the integrated approach of SEO Strategy, UX/UI Design and multi-channel communication, the project has acquired an innovative and inclusive dimension, positioning itself as a point of reference for the sector.
Context
Data Mobility, an integral part of the GO-Mobility vision, represents a hub for disseminating knowledge and practices related to data and sustainable mobility. The project required a solid digital strategy to translate these objectives into a fluid and engaging user experience. Cultur-e has worked on creating a website that was both accessible and capable of enhancing strategic content, such as insights on big data, artificial intelligence, and advanced technologies applied to transport. Cultur-e’s commitment focused on optimising content and building an intuitive design, capable of best representing the values of GO-Mobility.
Activities
- SEO Strategy
- Communication Campaign
- UX & UI Design
- SEO Magazine
- Advertising
A portal to guide the future of mobility
Arisen from the need to promote a data culture in mobility and transport, Data Mobility is today a digital platform that puts together professionals, companies and institutions. The portal integrates insights into big data, emerging technologies and best practices, offering strategic content for operators, institutions and companies in the sector.
As a partner in the project, we have been dealing with the portal’s UI and UX, creating content for the online magazine and designing the social media formats to promote the initiative, including the video teaser of the launch event.
With the data-driven approach, we have guaranteed optimised content and an engaging digital experience.
Thanks to the SEO Strategy and a data-driven approach, the portal meets the stakeholders’ needs. It has consolidated GO-Mobility’s role as a promoter of intelligent and sustainable mobility.
