Platum
In 2024, Platum entrusted us with the design, launch and ongoing management of E-Motion Mag, an SEO Branded Magazine entirely dedicated to electric micromobility. The project aims to enhance Platum’s brand awareness, position it as a point of reference in the sector, and increase conversions through a targeted SEO content strategy. Thanks to an integrated approach, the magazine combines information, education, and entertainment to attract, engage and retain the target audience. In addition, we provided technical SEO optimisation consultancy on the Platum website to improve its indexing on search engines.
Context
Platum, a leader in electric micromobility, needed to consolidate its online presence and stand out as an authoritative voice in an increasingly competitive market. E-Motion Mag was born to meet this need, offering valuable content capable of informing the public about the latest news in the sector, while promoting Platum’s products and services. The goal was to build a channel that effectively integrated the SEO strategy with the company’s brand strategy.
Activities
- SEO Analysis
- SEO Strategy
- SEO Branded Magazine
- SEO Content
- SEO Optimization
A magazine that informs and engages
E-Motion Mag is an authoritative platform for the electric micromobility sector. All content was strategically designed around keywords and queries tied to the brand’s semantic context to address users’ search intent, providing detailed information about products, technologies, regulations, and trends. Thanks to an advanced SEO Strategy, the magazine has increased Platum’s online visibility, attracting an increasingly larger and interested audience. The constant production of original content strengthens the brand’s positioning, transforming the magazine into a strategic asset for corporate communication.
Results that drive the future of electric mobility
Through the combination of SEO Analysis and high-quality content, E-Motion Mag both increases organic traffic, and fosters the engagement of the target audience. Continuous monitoring of performance optimises strategies in real-time, ensuring concrete and measurable results. The project represents an example of how an SEO Branded Magazine can create value for the brand, helping to position Platum as a leader in the electric micromobility sector.
An SEO-optimised website for growing
We provided strategic SEO consulting to optimise the Platum website, offering suggestions for improvement from both a technical and content perspective. The work focused on the site structure, UX/UI, accessibility, performance optimisation (Core web vitals) and SEO performance search engine indexing. In synergy with the technical team, we guided the resolution of errors reported by Google Search Console, optimised sitemaps and robots.txt files and improved the structure of the homepage, product sheets and SEO Branded Magazine. On the content side, we proposed optimisations to enhance relevance and alignment with the needs of users and search engines.
Thanks to these activities, the website recorded a significant increase in organic traffic and greater visibility in the SERPs. The suggestions helped improve the website structure and content, strengthening Platum’s positioning as a point of reference in the electric micro-mobility sector.
