Avcp
In 2013, we were hired by the former Authority on Public Contracts (that was later integrated into ANAC) to define the on-line communications guidelines for the development of a new web portal.
Context
Raising Awareness and Providing an Innovative Service to Stakeholders
The objective of AVCP is to improve institutional communications through awareness-raising and market initiatives and make the content produced by the Authority accessible. In this context, the web portal is strategic for daily contact and information. In fact, it will allow AVCP to promote its identity and the value generated in terms of information, communications and service. Moreover, it will improve assistance and provide a platform for its stakeholders: market operators, public administrations, trade unions, professional networks, citizens, journalists and opinion leaders.
Analysis and Development of an Internet Portal
2013 – Analysis of the context, needs, “as is” channels and benchmarks; communications strategy ; development with an editorial plan, navigation model, editorial and style guide, impact evaluation and risk analysis: design and user experience.
Activities
- Context Analysis
- Communication strategy
- Editorial Development
- Design and user experience
Generating Value On-line
The Cultur-e project increases the information, communications and services provided by the Authority, as well as providing a work platform that meets the needs of stakeholders.
