Brebemi
In 2007, during the construction of the Brescia-Bergamo-Milan Highway, Cultur-e was appointed to develop its on-line communications.
Context
Real-time Updating to Introduce Citizens to this Great Work
Upon starting the construction work, Brebemi, the company building the new Milan-Bergamo-Brescia Highway, also managed a project to communicate with citizen, local communities and highway users. Besides off-line activities, the idea was to develop a new multimedia communications channel to provide information and real-time updates, as well as promoting the areas traversed by the highway and involving citizens in the development of the new infrastructure by sharing objectives, work phases and future outlook.
Internet Portal and On-line Engagement Initiatives
2007 – Analysis of context, competitors and best international cases, development of an editorial plan and graphic project, initiatives to increase website traffic and raise the awareness of users on the state of the construction work.
Activities
- Context Analysis
- Editorial Project
- Design and user experience
- Engagement Initiatives