Treccani
In 2008, we began the transformation of the Treccani brand. Over ten years, we have contributed to making it an on-line reference point for culture. First with the editorial design and development of the portal and then through its social channels, making it a best case.
Context
Making Treccani A Modern, On-line Encyclopaedia
With the birth of Wikipedia and other free on-line sources, encyclopaedic knowledge entered a crisis. Families no longer invested in voluminous printed sets, preferring the ease and speed of less complete digital searches. However, with the arrival of Franco Tatò, Treccani decided to face the challenge posed by the digital market and renew its image. After a few unsuccessful attempts and thanks to our successful collaboration with ENEL, Tatò appointed Cultur-e to direct the renewal process and design a new identity, portal and business scheme, as well as develop and on-line PR campaign.
Activities
- Editorial Development
- Design and User Experience
- Content Creation
- Social Media Governance
- Social media strategy
- Social Media Management
- Social care
Internet Portal, Content and Social Media Management
2008 – development, design and user experience, coordination of the digitalisation process for encyclopaedia terms and development, launch and on-line PR for the new portal.
2009 – 2010 – Editorial management of focuses and web-tv, launch and management of on-line calls and social media channels (Facebook, YouTube e Twitter).
2011 – Consulting for the new restyling of the portal, editorial adaptation, daily updating of homepage and promotion on social media channels.
2012 – 2018 – Social media management and social care for Facebook, Twitter and YouTube channels with on-line promotion and engagement campaigns.
Web and Social Media Awards
During its first year on-line, the portal received important awards as an innovative and easy to navigate website: the Internet Key Award as best Italian corporate website, as well as a nomination in the Media & Educational Category and the eContent Award for second place in the eCulture Category.
In 2011, Treccani placed 4th for the most followed Twitter profiles in Europe in the Publishers Category and reached 100,000 followers in 2014.
In 2015, the Facebook page reached 200,000 fans and 300,000 fans in 2017 with a high engagement rate for users, especially for a cultural channel.
