Elettronica
In 2003, Elettronica Spa (ELT), a major Rome-based company in the electronic defence sector, decided to access the digital world and develop a website. Cultur-e managed the editorial project, the graphics and content editing for the website.
Context
Introducing ELT to the World and Developing a New Recruiting Channel
These are the years during which the Internet gradually gained its foothold amongst companies and in B2C and B2B communications.
For Elettronica, a website meant reinforcing the promotion of its activities and globally recognised excellence, introducing itself to governments and suppliers on all five continents, as well as engineers and other sector professionals who might be interested in working with the company.
Editorial Plan, Graphics and Content for the Website
2003 – Project for the website including: editorial plan, graphic project and user experience, development or editing of text, and organisation of related images and video.
Activities
- Editorial project
- Design and user experience
- Content Development
A New Service and Communications Tool
Thanks to its rigorous navigation system and sober, elegant style, the new website immediately proved to be a simple and efficient communications and service tool that helped to amplify communications activities and simplify the ongoing selection of qualified personnel, a fundamental requirement to allow the company to grow and keep competitive at the international level.
