Alegas

In 2024, Cultur-e, PwC Italia, and CodeLand collaborated with Alegas to redesign their corporate website, optimising digital communication for natural gas and electricity customers.

Thanks to the integration of Target Analysis, SEO Analysis and an in-depth study of the Customer Journey, the new portal guarantees an intuitive user experience and smooth navigation, meeting the needs of customers and prospects.

Context

Alegas, a leading company in the energy sector in the Province of Alessandria, has chosen to renew its digital identity to improve access to the services offered and consolidate the relationship with customers.

The project required a strategic review of the information architecture to optimise content and facilitate clear consultation of the available offers.

The goal was to create a platform that reflected user expectations and simplified supply management while enhancing the image of a reliable and modern brand.

Activities

  • Brand Strategy
  • Content Strategy
  • SEO Content

An intuitive and customer-oriented portal

The new Alegas website represents a point of reference for those seeking clear information and practical tools to manage their energy supplies.

The portal has been designed to effectively guide customers and prospects in the search for the offers best suited to their needs, thanks to an optimised information architecture and strategically structured content. Numerous sections have been designed to simplify access to practical information and make it possible to resolve doubts or requests immediately. The modern and responsive design guarantees smooth navigation from any device, while attention to the Customer Journey ensures an engaging and targeted user experience.

Thanks to significant SEO Analysis work and the customisation of navigation paths, the portal both improves Alegas’s online visibility and consolidates its relationship with customers, offering a digital experience that combines innovation, practicality and attention to service.