ARCA
In 2024, we designed and launched the new website for ARCA S.r.l. (Azienda Reggiana per la Cura dell’Acqua), the integrated water service provider for the Reggio Emilia territory, which took over (on 1st January, 2024) from the previous operator IRETI S.p.A.
The goal was to create a digital tool capable of presenting the identity of this new public-private reality, communicating the capillarity and importance of the services offered. Through an approach that combines Brand Strategy, UX/UI Design and technological development, the portal positions itself as a point of reference for citizens and institutions, enhancing dialogue within the territory.
Context
The Azienda Reggiana per la Cura dell’Acqua, created to manage the integrated water service in the Reggio Emilia area, needed an online platform to present its mission and impact on the territory to the public. The new ARCA website had both to inform citizens about the services offered and consolidate its institutional image, reflecting the values of transparency, sustainability and innovation that guide the company.
Activities
- Brand Strategy
A website to enhance the integrated water service
The new portal was designed to be easily navigable and to meet the citizens’ needs, offering detailed information on the available water services and how to access them. Through a user-friendly design and optimised content, the website guides the user in discovering ARCA’s activities, clarifying the advantages and the company’s commitment to the territory.
A digital bridge with the territory of Reggio Emilia
Thanks to the combination of Brand Strategy and UX/UI Design, the ARCA website is configured as an essential tool for dialogue between the company and the territory. Each element, from intuitive navigation to informative content, has been designed to strengthen the perception of ARCA as a point of reference for the sustainable management of water resources. The portal represents a step forward in digital communication, underlining ARCA’s commitment to efficient and transparent water service management.
