Bonifica Autocisterne
In 2024, Bonifica Autocisterne, a company controlled by the Iren Group that specialises in cleaning and maintaining tankers, selected Cultur-e to coordinate an ambitious digital renewal project. In collaboration with PwC Italia and CodeLand, we worked on redefining the Brand Strategy, creating a website that enhances the services offered and improves customer communication.
The new portal combines a modern and functional design with clear and optimised content, reflecting the values of sustainability and innovation that guide the company.
Context
Bonifica Autocisterne S.r.l. operates in a highly technical and regulated sector, where transparency and professionalism are essential. The company needed a website to communicate its services and consolidate its brand identity and strengthen the perception of its strategic role in the industrial landscape.
Activities
- Brand Strategy
- Content Strategy
- Copywriting
A website at the service of customers
The new Bonifica Autocisterne website was designed to facilitate access to cleaning and maintenance services information. Thanks to intuitive navigation and a user-friendly design, the portal guides customers to discover the company’s offerings, making technical information and contact methods immediately available.
The optimised content and the new information architecture improve the user experience while strengthening transparency and trust in the brand.
A digital identity for a strategic role
The restyling of the website represented an essential step in communicating Bonifica Autocisterne’s membership in the Iren Group, underlining its role as a reliable partner in the management and maintenance of tanks and containers.
Integrating a solid Brand Strategy and an optimised digital experience has allowed the company to position itself as a leader in its field, aligning digital communication with its growth and innovation objectives.
