I.BLU
In 2024, in collaboration with PwC Italia and CodeLand, we oversaw the restyling of the I.Blu website. We aimed to turn the previous one-page website into a more structured website capable of conveying the specifics of the business, presenting the company, its products and applications, active plants, relevant documentation and contact information.
Context
I.Blu is a leading company in the plastic waste management and sustainability sector, focusing on the production of circular materials. To address the communication challenges related to a rapidly evolving market and to consolidate its role as a reference in the circular economy, I.Blu has chosen to renew its website. The new portal had to reflect the company’s commitment to sustainability, improve transparency and guarantee an intuitive and complete user experience for stakeholders, customers and partners.
Activities
- Brand Strategy
- Content Strategy
- SEO Content
A functional and strategic portal
The new I.Blu website was designed to offer an optimal digital experience and best represent the corporate identity. The revision of the information architecture and the focus on strategic themes, such as decarbonisation and circular products, have made the website a fundamental tool for institutional communication and stakeholder relations management. The dedicated sections, such as those relating to plants and contacts, offer essential and easily accessible information, improving dialogue with the public.
Results that consolidate the role of I.Blu
Thanks to the new Brand Strategy and the optimisation of the contents, the site fully reflects I.Blu’s identity and its commitment to sustainability. The reorganisation of the information and the implementation of an effective SEO Strategy have contributed to increasing organic traffic, improving interaction with users and strengthening the company’s reputation. This project represents a decisive step in positioning I.Blu as a leader in the circular economy and promoter of sustainable practices at a national level.
