Cultur-e joins the Arsenalia Group. A constantly evolving ecosystem of skills

Creating a constantly evolving integrated ecosystem whose strength results from its complementary skills. With this objective Cultur-e – together with Oblics and...

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In 2018, we won the call for bids to provide integrated communications support to ENIT, the National Agency for Tourism. We developed communications guidelines for the brand Italia, the corporate identity manual, and on- and off-line promotional materials for the agency’s 35 foreign offices.


Powering ENIT Foreign Offices to Promote the Beauty of Italy

In 2018, ENIT decided to reorganize the communication of its central office and foreign branches on both digital and traditional media. To do so, it launched a call for bids for a specialist consulting organization that could help the agency improve the promotion of Italy abroad. The objective was to promote the Italy brand through a strategic communications plan coordinating the many activities organized by ENIT offices abroad.

Communications Strategy, Corporate Identity Manual, Promotional Campaigns and Materials

2018 – Integrated communications strategy, brand identity manual, coordination and management of on- and off-line channels. The strategy devised by Cultur-e aims to promote the synergy between the various communication channels and coordinate the content branding action between the central office and branches abroad.

Integrating ENIT’s Brand and Heritage

Our work transformed ENIT’s vast digital network into a system of coherent and organic graphic and communications system. Now, the Italy brand and the wealth of its tourist potential is even stronger.


ENIT’s New Journey

ENIT has embarked on the project of reorganizing their digital and traditional media communication plan, internally and for their foreign offices. To do so, they chose...

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