ERP
The European Recycling Platform is a consortium managing legislative requirements for the recycling of electronic waste. In 2013, it launched an on-line repositioning campaign, starting with the restyling of its European portal and then extended the model to the sites of its 15 national agencies through Cultur-e.
Context
Becoming Competitive on the European Web
In a scenario in which competitors resort to increasingly aggressive strategies, the objective of ERP is to reinforce it on-line presence and fully promote its strength: a multi-lingual and multi-country European presence in the waste electronics, batteries and packaging sector.
It was developed with a new, synergic communications strategy, coordinated amongst the 15 national agencies, to promote the advantages and best cases of the Group at the European level.
Design, Development and Content Production in English
We designed the new multi-country strategy for ERP, developing the corporate portal and a model for the 15 national websites into an integrated and synergic system.
In particular, we managed the analysis and communications strategy, the editorial project, design and user experience, platform development and created new SEO-optimised content in English, as well as publishing and testing.
2013: Development of the ERP corporate website Europe and support for the management of content addressing the recycling of electronic waste.
2014 – 2015: Development of 15 national websites in the national language and English. Editorial management training. Web marketing and SEO strategy for the Italian ERP website.
Activities
- Digital Strategy
- SEO Strategy
- Editorial project
- Design and user experience
- Development and publishing
- Multilingual Content
- Digital marketing
- Training
A responsive, multi-lingual and SEO-optimised portal to emerge on the European market
The efficiency and functionality of the services provided by the new multi-country portal have made it a sector best-case and reinforced the ERP on- and off-line marketing strategy at the European level.
News
ERP Europe’s new multi language and multi country online presence
The European Recycling Platform Europe launches their new and improved online presence by revamping their European portal, putting this project in Cultur-e’s...
