Proxigas
In 2022, Anigas – the reference association in the gas sector in Italy – decided to renew its naming and presence on the Web, choosing Inarea as its partner for the brand identity and Cultur-e for the new digital communication strategy (new website and management of social channels).
In April, in a historic moment in which the energy sector was at the centre of public debate, Proxigas was founded. Six months later, the new website was on-line to talk about the next challenges in the world of gas.
Context
Open to a renewable future
Making the energy transition concrete: with this objective and relying on its long history, the prestige and authority conferred by belonging to Confindustria, the association has embarked on a path of digital transformation. The enhancement of the new brand’s presence on the Web aims to position Proxigas as the Italian gas association of the future, enhancing the sustainable transition process from fossil gas to low-impact gas. From trailblazer and voice to future maker, Proxigas will have to position itself as the reference company on sector issues for companies, stakeholders, citizens (especially new generations) and the media.
Communication strategy, web and social design
2022 – creation of a digital communication strategy; editorial and graphic design, website restyling; social media strategy and channel management (LinkedIn, Twitter, YouTube).
Activities
- Context analysis
- As is analysis
- Benchmark analysis
- Communication strategy
- Editorial design
- Design and UX
- Social Governance
- Social media strategy
- Social channels management
The new Proxigas
The digital communication strategy designed for Proxigas has made it possible to enhance its presence on the Web and on social channels. Thanks to the dialogue and synergies with institutions and stakeholders, but also to its renewed visibility towards public opinion, Proxigas is today among the future makers of the energy transition.
News
Proxigas: a new horizon for the world of gas
Facing the challenges of the new international energy context, enhancing the identity of the Italian gas supply chain: with this objective, Proxigas – the...
