Accredia
In 2024, Cultur-e collaborated with Accredia to redesign the website of the National Accreditation Body. The project’s primary objective was to position Accredia as a digital reference point for quality and safety, optimising communication with accredited bodies, laboratories, and operators in the sector. Thanks to an integrated approach that combined Digital Marketing Strategy, Copywriting, and UX/UI Design, the new portal offers an intuitive user experience and content optimised for the target audience.
Context
Accredia has chosen to strengthen its digital identity and simplify access to online information. The project involved a strategic intervention to reorganise the information architecture, optimise labels and content through copywriting and integrate design to improve the user experience. The new portal reflects a targeted Digital Marketing Strategy designed to enhance the vast content heritage and increase Accredia’s visibility on the web.
Attività
- Digital Marketing Strategy
- Copywriting
- UX/UI Design
A modern and functional portal
Accredia’s new website has been designed with a focus on the user, combining Digital Marketing Strategy and advanced UX/UI Design solutions to offer simple and immediate navigation. Thanks to an effective Content Strategy and the use of optimised Copywriting techniques, the portal guides users towards key information, such as accreditation procedures and regulations. Targeted UX tests have guaranteed a design oriented to the needs of the public, positioning Accredia as a leader in quality and safety on the digital market.
Intuitive and user-oriented navigation with informative content
The new Accredia website was designed both to improve the use of information and to become an essential tool in the institutional and technical communication of the Authority. The combination of Copywriting and Digital Marketing Strategy has allowed the creation of content that not only informs, but enhances the authority of Accredia. The optimised structure ensures that accredited bodies and laboratories and operators can quickly access the resources they need, while the new information architecture promotes intuitive navigation.
Thanks to a synergy between UX/UI Design and a data-driven approach, the portal is not just an access point but a dynamic platform that evolves with the needs of users and the industry. Proof of a constant commitment to innovation and service, the new website positions Accredia as a digital reference point for quality, safety and transparency.
