City of Caserta
The City of Caserta received European funding to renovate and relaunch the city as part of Programme Urban II. In 2004, the Council of Caserta appointed Cultur-e to design and develop a website and a multimedia presentation of the completed and scheduled activities.
Context
Renovating Caserta, On-line too
Caserta is not only about its famous Reggia, but also a city with a beautiful landscape and long tradition. Thanks to Programme Urban II, the City Council will be able to renovate various neighbourhoods and areas that have deteriorated and return them to citizens as multifunctional areas and cultural and tourist attractions. However, after restoring these areas, the council needed to promote them and communicate the changes that had been made to these living, historical areas. In 2004, the Mayor decided to develop a website with multimedia content and maps.
Activities
- Context Analysis
- Competitor Analysis
- Communication Strategy
- Editorial Development
- Design and User Experience
- Content Development
- CMS Publishing
Internet Portal
2004/2005 – Editorial and graphic plans, design and development of a multimedia website and its promotion to citizens to highlight the improvements made to urban areas, environmental resources and the social fabric of the city.