Our content marketing strategies and plans define the content, actions and techniques that are best suited to the acquisition of new contacts and their conversion into loyal clients.
Starting with a thorough analysis of the brand and its targets and competitors, we identify the optimal marketing mix to achieve the planned objectives. Depending on the context and objectives, our actions include content branding, SEO-optimised content, blogs and magazines, house organs and e-mail marketing actions (newsletters and direct e-mail marketing).
Thanks to a team of journalists, SEO copywriters, video makers and graphic designers, we provide high-quality and high impact content that offers added value to clients and target users. We have particular experience in the following sectors: energy, environment, digital technology, public services and large infrastructure.
On-line communications and web marketing strategies are amongst the most powerful means for lead generation. Our web marketing strategies define the best tools and techniques to intercept users who are truly interested in a project, win them over as contacts and guide them towards positive actions and services that will drive brand loyalty.
A digital project will survive, grow and obtain success only if it is based on the best key words and employs efficient SEO writing. In order to guarantee the success of a digital project, we provide our clients with a solid experience in SEO strategy, SEO copywriting and the organic positioning of websites, portals and web pages.
Audiences are attracted by content they can identify with, that arouses sensations and emotions. Companies and organisations know this are increasingly investing in branded content to drive brand awareness and consolidate their value proposition. Our services provide high-value branded content that will entertain and retain target users.
Starting a corporate blog or developing a magazine or other type of house organ is a very efficient communications tool to drive activities and values, strengthen a brand, and promote the cultural reference points of a company. We have been conceiving, designing, developing and managing blogs, house organs and magazines, providing authoritative and strategic content since 2001.
Sites, apps and social networks are fuelled by the relentless production of new material. Interesting, useful and easy-to-understand content that provides answers to user needs will help you emerge on the web. We develop multimedia SEO-optimised multilingual content.
Although social media has conquered a large part of the on-line audience, newsletters and direct e-mail marketing remain highly efficient digital marketing tools. Careful objective-based use of e-mail and direct e-mail marketing provides significant advantages.