A high-quality Design System for Aruba
When digital services become essential tools for work and connection, the quality of interaction is no longer just a functional matter — it becomes part of a brand’s identity.
This is the thinking behind the collaboration between Cultur-e, working alongside partner Lascaux, and Aruba, Italy’s leading digital service provider, on the UX optimisation and reconfiguration of its web ecosystem.
Over the course of two years, a multidisciplinary team worked in close synergy to make a wide range of services and solutions more consistent, readable and people-oriented.
The project focused on integrating Aruba’s proprietary Design System and shaping new web design solutions across its ecosystem, building a shared language across different business lines.
The work streamlined navigation paths and created a more coherent, effective system able to turn service complexity into clearer, more accessible user journeys.
An intervention that supported the evolution of Aruba’s digital ecosystem, strengthening the alignment between technology, strategy and the quality of its relationship with people.