Cultur-e at RO.ME 2025: the future of proprietary AI in the cultural heritage sector
On 14 November, Cultur-e will take part in RO.ME Museum Exhibition to address one of the most pressing issues shaping the future of cultural heritage: proprietary AI and digital sovereignty.
The rapid acceleration of artificial intelligence is forcing organisations in the cultural sector to rethink two key dimensions at once: how they govern their heritage from a technological perspective, and how they promote it within today’s digital ecosystem.
The challenge is no longer just about digitisation. It is about turning proprietary content into a structured knowledge base, while retaining control over quality, security and ownership. Cultural organisations are now faced with a crucial choice between public AI and private AI, a decision that raises fundamental questions: what are the risks of sharing content on third-party infrastructures? What does it take to build an in-house proprietary AI infrastructure? And who is responsible for managing it?
These are not only technological issues. They involve the organisation, maintenance, sharing and protection of cultural content.
The second paradigm shift concerns cultural promotion. In a digital ecosystem increasingly shaped by AI-powered search engines, traditional communication is no longer enough.
Cultural heritage must now be organised through a semantic-curatorial logic that responds to users’ needs and search intent. The experience of discovery can begin well before the physical visit, entering the AI-generated answers, AI summaries and multimodal pathways through which users increasingly access information.
These are the themes we will discuss on Friday 14 November at RO.ME Museum Exhibition, Italy’s leading event dedicated to museums and cultural heritage.
Speakers:
- Simona Battistella, CEO & Founder Cultur-e
- Pietro Lanza, General Manager SB Italia
- Antonio Pavolini, Business Analyst – Media Industry
Where
Complesso Monumentale di Santo Spirito in Sassia, Rome
When
14 November 2025, 11:15 AM – 12:15 PM
Free admission upon registration at romemuseumexhibition.com.