Cultur-e Takes on Iren’s Digital Communication

Cultur-e won the tender for the creation of digital communication strategy for the Iren Group, a multi-utility company active in the sectors of energy, water and environmental services, public administration.

Based on the Group’s need to reposition their brand online, Cultur-e defined a digital media strategy, which includes designing an integrated web portal and planning multi-channel initiatives to engage users.

To convince Iren, the graphic proposals were created with the goal of adding value to the brand within their target market by generating awareness of the services offered, focusing on the future scenarios and the potential technological and industrial growth, as well as by paying attention to sustainability.