Il Sesto Cerchio for Milano Cortina 2026: website and launch campaign now online

Following the press conference held on 22 September, Il Sesto Cerchio officially began its journey: a multidisciplinary cultural project that will accompany the Milano Cortina 2026 Olympic and Paralympic Games with performances, educational activities and public talks.

Conceived by Zebra Cultural Zoo and Associazione Mitmacher di Verona, the initiative connects the provinces of Sondrio — host to several Olympic competitions — and Verona, chosen for the closing and opening ceremonies of the Games.

© Photo by Nicola Massella

We developed the project’s full communication ecosystem, from logo design to the website, conceived as a platform for storytelling and connection. The work was built on a dedicated content and social media strategy, with editorial series and engagement tools designed to involve partners, local communities and creators. 

The project then took shape through a launch campaign rolled out online and across Verona and Sondrio, supported by multiformat content created to highlight a rich programme of events. The result is a strong, inclusive and recognisable identity, ready to bring the values of sport and culture to the heart of the Olympic communities.