InsideOut by C.L.A.S.S.: Cultur-e’s campaign debuts in Milan
On 25 November, Milan hosted InsideOut Value System by C.L.A.S.S., an awareness initiative dedicated to the invisible values of contemporary fashion.
Starting from the InsideOut Decalogue — a system of ten values that turns sustainability into measurable and verifiable criteria across the entire supply chain — Cultur-e developed both the event’s teaser campaign and the multi-subject launch campaign for the project.
The creative direction takes its cue from Gianluca Cannizzo’s illustrations: a strong, immediate visual world that the campaign embraces and amplifies through a visual and verbal language designed to resonate with its aesthetic and extend its impact.
The goals? To raise awareness, bring people closer to the values of responsible fashion, and make sustainability feel like an everyday choice, concrete, accessible and affordable to everyone.