New web identity for the Vatican Museums

The shared objective with Inarea was to make the Vatican Museums’ identity go beyond the physical visiting experience. The digitalization of the Vatican Museums is part of an integral comms strategy: the dialogue with users aims to revealing and adding value to the complexity and richness without giving away their hidden secrets. This is not only a museum but an institution that does research, has labs and educational acivities. They are protagonists in global culture, an architectural masterpiece and the workplace of many people.

It’s fundament to use new informative digital channels to create a durable and stable online system. With a close and personal tone, the history of humanity will be available to anyone through shared thoughts and feelings.

After analyzing and strategizing, a new web identity will be created based on a graphic and editorial change.