News
May 2018
Social Analysis for Strategic Studies, understanding an ever-changing world
A new model to analyze the world through the eyes of online users. In collaboration with con Ce.S.I. – Centro Studi Internazionali the Social Analysis for Strategic Studies was born, the project connects Ce.S.I geo-strategic analysis skills, and the multilingual analysis of online conversations from Cultur-e Digital Media. The innovative methodology enhances the traditional market research in the various geopolitical quadrants...
April 2018
ENIT’s New Journey
ENIT has embarked on the project of reorganizing their digital and traditional media communication plan, internally and for their foreign offices. To do so, they chose the partnership between Cultur-e and Inarea -that presented a winning pitch responding to ENIT’s brief- to find a new and improved way of leading the Italian National Tourism Agency towards a greater exposition...
March 2018
MetLife: protect what you love, even online
Offering concrete tools for the protection of individuals, allowing them to fully enjoy their daily life and make important choices feeling safe: this is the mission that MetLife has put into action for 150 years in 50 countries around the world, with a portfolio of over 100 million customers. Cultur-e aims to promote the Company’s ethical...
February 2018
Enel.it, shedding a new light on online content
A clear and extremely easy to use integrated platform meant to highlight the services from the first energy provider in Italy, Gruppo Enel defines its online media brand uniformity once again with a new portal that promotes Enel Energia’s services. A revamped look and feel, that still portrays the Group’s corporate values and provides useful...
February 2018
Octo Telematic’s 2018: New content and Influencer strategy
This year Octo Telematics – leading global provider of telematics and data analytics solutions for the auto insurance industry – chooses Cultur-e once again to create the content strategy, and manage the company’s web & social media channels. The strategy will be based on the analysis of industry influencers and their online activities. The objective is to create effective brand...
January 2018
Gruppo Iren: A new identity for all 7 websites
By the end of 2017, the new web identity of Gruppo Iren took shape. Cultur-e worked on the strategic brand repositioning for all the companies of the Group: a multiutility for the energy, water, and environmental services sector, and for the Public Administration; working in the Italian Northwestern territories. In December, the last two websites (Ireti and Iren Ambiente) went online,...
December 2017
EXPHARMA, the online opinions on wellness and pharmaceutical products
What do Italians, Germans and Spaniards think about the relationship between well-being and pharmaceutical products? We asked this as part of the EXPHARMA project, a consortium of companies supported by the Sardinia Region for the internationalization of the I-Care service, an in-pharmacy integrated check-up system and consultancy. The purpose of our research was to understand if from...
December 2017
EVOLVE, Maire Tecnimont’s new magazine
Ten years after the listing, this 4th of December Maire Tecnimont launches EVOLVE with an event dedicated to the Milan Stock Exchange. The corporate magazine aims to involve a broad audience of potential readers, both internal and external to the Group, with stimuli and reflections on discontinuity and shifts in the ever-changing economic and geopolitical...
November 2017
10 years of digital technology with Fastweb
2007 – 2017. We celebrate the 10 year anniversary of Fastweb and Cultur-e. A strategic partnership based on based on professionalism, competence, and collaboration in the name of technology. In the beginning, it was Fastlife. A multi-weekly thematic with an original web directory that guided users through the less frequented online roads. The objective was...
September 2017
ACI Travels with extra mileage
Digital media will be the new, powerful engine that will bring ACI into the future of innovation. New coordinated platforms that will work in perfect synergy towards a single goal: to grow the associates base and upgrade online services. Cultur-e is in charge of creating a new digital communications strategy for the Automobile Club d’Italia, that...