News
September 2017
ACI Travels with extra mileage
Digital media will be the new, powerful engine that will bring ACI into the future of innovation. New coordinated platforms that will work in perfect synergy towards a single goal: to grow the associates base and upgrade online services. Cultur-e is in charge of creating a new digital communications strategy for the Automobile Club d’Italia, that...
July 2017
Treccani: 300,000 fans on Facebook
The Treccani Facebook page, managed daily by Cultur-e, reaches a new milestone of 300,000 fans. The management started in 2008, aiming at involving users by tweaking content around Italian language content, culture, topicality, geopolitics, sciences, etc. to suit a social media appropriate tone. Also including the Institute’s strengths and activities through promotion and enhancement of events...
June 2017
Iren, the best on social media platforms for sustainability
Iren Group‘s Facebook page and Twitter profile are 3rd in the overall ranking of the “Best on social media” on topics of sustainability, content quality and high user engagement (48% on Twitter and 55% on Facebook). The figure comes from the CSR Online Awards research led by Lundquist, which took into account 254 companies in...
May 2017
The Interactive Key Award 2017 awards UNSSC
The new UNSSC (United Nations System Staff College) portal was awarded in the 18° edition of the Interactive Key Award as Best website in the business to business category. The institution, that offers higher education courses and specialized counsel to United Nations staff, has differentiated itself in the B2B industry by revolutionizing the organization’s communication...
April 2017
Content branding for Enel Energia
Enel Energia‘s new web portal is online. The restyling project involved a robust work team, integrated with the company’s internal structure, various partners, and external suppliers. Cultur-e has overseen the editorial project and production of multilingual content following SEO guidelines, with the objective of raising brand awareness for Enel Energia on digital media and enhancing the services...
March 2017
Fiore’s Healthy Food on Instagram
A great approach to creative storytelling on Instagram in order to show the creativity, dynamism, freshness and colors of Fiore’s healthy food, a new meeting point in Rome for those who love flexitarian food. The aim is to increase and strenghten brand awareness and establish Fiore as a referent for new food trends and a...
February 2017
AVIO’s new intranet
A more functional information hierarchy, a modern and light content structure, and a responsive and intuitive platform. Those were the key points for Cultur-e when taking on the restyling of AVIO’s new intranet. A revamping born out of the need to represent AVIO’s current corporate structure, according to the stock exchange listing landscape. Cultur-e focused...
January 2017
Online portal of the Vatican Museums: content, services and mobile technologies
The Vatican Museums’ inmense artistic heritage is now open for the digital world in five different languages. The project includes more than 15,000 pages, 50 videos, virtual tours and the complete catalog of the works. Cultur-e designed and followed up every aspect in the creation of the new portal, for which digital media partner Inarea...
January 2017
Camplus enhances its Social Branding
Costumer reception, safety and trust, three of the main focuses for their new strategy. The objective for 2017 is to increase and strengthen the Camplus network brand awarenes focusing on the historical values of the Group. Cultur-e is once again given the task of managing their social media channels, in synergy with the new vertical...
December 2016
Content strategy for Enel Energia
Cultur-e won the bid to provide editorial services, writing and management of commercial digital channels for Enel Group (www.enelenergia.it, www.enelservizioelettrico.it, www.enelsole.it, www.enelsi.it, app and blogs supporting products and business). The real challenge: increasing the impact of digital channels in users’ purchasing decisions. Through a strong content strategy, close attention to information architecture, the creation and...