Personally, but collectively. CISL Scuola entrusts Cultur-e with its new social presence

Recognisable, engaging and close to people. CISL Scuola has entrusted Cultur-e with the new presence strategy on social channels to redesign the union’s role in the country system and enhance community involvement through high-quality content.

The mission that drives the strategy is expanding the union’s scope of action and creating a social face that is of interest to all people who work in the world of schools.

How do contents add value to the community? What do people need, and how can we help them? CISL Scuola and Cultur-e, as highlighted during the 2023 National Organizational Assembly, have responded synergistically through a coordinated multichannel social narrative. With an integrated approach, they disseminate the brand’s messages in diverse formats and offer valuable content consistent with the positioning and communication objectives of the largest national union in the sector.

Placing the individual as part of a broader community, enhancing the operational narrative of the union as a key actor of solidarity policies, social justice, and economic development: this is how the social voice of CISL Scuola speaks personally, but collectively, close to those who are already there but above all to those who will be there.