Platum gives micromobility a key role on LinkedIn
Consolidating its authority in the electric mobility sector on LinkedIn: this is the goal behind the new editorial strategy developed by Cultur-e for Platum. This project is designed to transform the professional social network into a fully-fledged narrative channel, capable of engaging with stakeholders, partners, and the community.
The new editorial approach enhances content production through cards, informative carousels, and videos, in synergy with the company magazine, and focuses on key topics for the target audience: sustainability, innovation, and mobility culture. Above all, it highlights an increasingly strategic asset for Platum: people.
In addition, the launch of a new newsletter—a tool integrated directly into the platform— allows regular updates to one’s followers, highlighting key articles and updates designed to meet the audience’s interests.
The voice of internal professionals, the sharing of expertise, and the company’s stories thus become an integral part of an active and engaging dialogue, effectively addressing both B2B and B2C audiences. The strategy, combined with ongoing social media management and KPI monitoring, aims to enhance brand awareness and foster a digital community that aligns with the brand’s values.