The future is Social Intelligence and Live Engage
Analyzing and maintaining one’s online presence and relationships with clients is essential to make a winning strategy. Cultur-e has been working on this for years and now has state of the art tools that can monitor and handle clients and public’s relationships in an innovative and collaborative way.
The first software is Tracx, a world wide know platform that focuses in Social Intelligence and is capable of extracting a great quantity of data relative to the brand, institution, people, products and initiatives, combinig them to interpret opinions, behaviours and habits in the context of web reputation, marketing and business.
The second tool is LivePerson, a LiveEngage platform that analyzes clients’ and general users’ behaviours from inside the sites (user journeys, permanence, internal search, etc) and interact in real time offering services and content that suit to their interest (banner, sites, chat, video). The platform is strategic for instant CRM and Social Sales.