Trenord and Cultur-e join forces for a new employer branding journey

Building an Employer Branding strategy that is both engaging and forward-looking, able to strengthen Trenord’s positioning as a leader in sustainable mobility while attracting new talent: this is the goal behind the collaboration between Trenord, Italy’s leading regional rail operator, and Cultur-e.

By combining Content and Social Media Strategy with a profiled Candidate Journey, we developed an integrated on/offline action plan for a multichannel employer branding ecosystem, designed to connect with a young and dynamic target.

By promoting its welfare-driven value system, shaped by a strong focus on innovation and ecological transition, Trenord is reinforcing its positioning starting from its own people. 

A distinctive tone of voice and a value-led narrative built across storytelling and multichannel content bring out the company’s social and environmental impact, making it more relevant and attractive to younger generations. At the core of this journey are a new Employer Value Proposition and a renewed content strategy, where career paths, welfare initiatives and employees’ first-hand stories gain new visibility and meaning. People at the centre, from the present into the future.