The New CVA Energie Advertising Campaign is multichannel with Cultur-e

Describing twenty years of experience in renewables with a focus on people: this is the objective of the new Cultur-e advertising campaign for CVA Energie, a company...

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Flaminia Insalaco

Eyes of the bluest skies, and an open smile that never goes away… you’d think that Cultur-e’s secretary has a new testimonial!
But don’t be deceived, behind that sweet look there’s a woman that goes straight for the win, and you do not want to get in her way. Her Sicilian roots make her a stickler for accuracy, but on the other hand, her Roman heritage helps her adapt to whatever situation she’s in. This could be the reason behind a desk that looks like a perfectly organized Post-it puzzle, that only she can solve. Expert tamer of Excel files, when her office’s door is closed time seems to stop, making the outside world a mere memory. If something is not right, it’s a small anti-stress toy (knowingly gifted by her colleagues) that pays the price.
Don’t let her notice a bee’s presence when you’re around, or make her come to your picnic, she’s not exactly the “bare feet in the park” kind of person. If she was a film, she’d be Breakfast at Tiffany’s.
Avid snacker of Buitoni’s Crostoni, calorie-counting is a foreign concept for her, as in the evenings you’ll find her in the gym, dancing to choreographies that would make Luca Tommassini look like an amateur.

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