Sofia Francesca Miccichè
Creative Director
If Penelope has been waiting for Ulysses by weaving her web, Sofia neither waits nor weaves: she writes and creates. Homer should accept it; his muse is writing: advertising, poetry, or using AI. The creative director of Cultur-e looks at the world upside down, follows the side instead of the line, looks for the new, the unpublished and your brief attached to emails (which she will have something to say about). An art historian and curator, she now devotes her days to creative and branding strategies, which she develops with flair while sporting her signature wool beanie, and expertly distils into exactly one hundred slides – strictly in Keynote. Even the updates on the projects would be worthy of a story. But Sofia doesn’t know this: don’t ask her to “cc you”. Email flows with more than two recipients oppress the mind. And her mind needs to be free to do what she will ask you: a draft document. But it must be “FINAL”. As well as meticulous and brilliant, of course. “Welcome impossible” could be her motto. Or her burden: after all, there’s a price to pay for detesting conformity and conventional wisdom. Making the impossible possible.