Development always begins with a digital editorial plan. After having defined the communications and marketing objectives, the targets, section hierarchy, tone and type of content and services, we begin to develop the web design, along with a functional and efficient technological platform. Throughout development, our focus is on people and their needs. This allows us to create a coherent user experience in terms of images, text and navigation that respects the principles of mobile first and accessibility.
The editorial project guides the creation of multimedia content based on SEO copywriting techniques and leads to publishing and testing in the run-up to website and social media management. Our services also include training courses for client personnel and consultants.
A good editorial plan defines what, where and when to publish on-line to best intercept targets of interest and achieve objectives. From messages to content types and from information hierarchy to update schedules, the editorial plan coordinates not only the design and development, but also the daily management of websites, blogs and social media.
We develop digital interfaces based on on-line trends and advanced web standards that have won both national and international awards. Development focuses on user experience to create mobile-first navigation, guaranteeing maximum accessibility and updates thanks to scalable processes and architecture.
We develop websites, intranet portals, blogs and apps to provide the best responsive and multimedia navigation and service experience. Our approach is to adopt reliable, streamlined and flexible structures that can be adapted to project needs and evolve to adopt subsequent requirements.
We provide SEO-optimised multimedia content to drive efficient and high-quality digital storytelling. Our objective is to convey values, competences, passions and experience. Posts, articles, interviews, videos and infographics, as well as photo-reports and newsletters, must narrate the story of a brand and its reference context.
Publishing and Testing
We publish content and conduct web and mobile testing with SEO optimisation activities for apps, Internet portal and intranets. The final result is the creation of a well-organised web page that is easily read, is optimized for search engines, contains quality content and attractive graphics, and can be shared by readers.
We provide our clients with teams of experienced journalists and digital content managers to oversee the management of websites, apps, Internet portals and intranets, even in multilingual formats. We assure daily updates with articles, interviews, multimedia specials, infographics, photos and video galleries as established by the project and editorial plan.
Our training courses are custom-tailored to the needs of the client who wishes to independently manage web and social projects. Based on their requests, we organized training sessions on efficient web writing and CMS management, social media management and marketing, and the management of web infrastructure and platforms.