In order to emerge and be successful, a website requires quality content that supports its growth. Whether it’s about services, products or information, the objective is to develop digital storytelling that will highlight values, competences, passions and experiences. Posts, articles, interviews, videos, infographics, as well as photo reporting and newsletters, must narrate the story and reference context of a brand. Moreover, it is essential to develop content that is visible to search engines. It must be interesting and useful, and capable of attracting and driving user interaction.
Visible on-line content requires SEO writing, which is optimised for search engines with strategic keywords that are relevant to specific business sectors and activities, as well as to the reference semantic domain. The objective is to capture the attention of users conducting on-line searches, providing them with answers or the information they seek.
The publication of useful content requires an efficient content strategy, which must be based on a rigorous analysis not only of project objectives, but also of reference targets, interests and needs, to develop content addressing relevant issues. Moreover, the writing style must express concepts and information in a simple, user-oriented fashion. Optimising content for SEO without keeping in mind the needs of users will not produce results; as a matter of fact, it will hamper search engine positioning.
It is essential to develop content that will interact will all active touchpoints and provide users with increasingly rich information, driving them towards the desired objective.
To prove successful in the long run, content must be shareable as this will activate mechanisms of spontaneous promotion and exponentially extend project visibility. Naturally, content that is convincing, reliable and in-line with the interests of readers will be shared more readily.
Content Development at Cultur-e
Our team of journalists, SEO strategists, and content and social media managers provide companies and institutions with editorial support to define writing guidelines for the main digital and off-line touchpoints:
- Web Portals and Intranets
- Blogs and on-line Magazines
- Apps and Social Media
- Off-line Magazines
We provide editorial coordination services and a news desk for the development of mother tongue, SEO-optimised multimedia content with daily searches for the best keywords.
We have accrued competences and experience in the energy, environment, digital technology, public services and large infrastructure sectors.
Starting with an analysis of client needs and their distinctive elements, objectives and targets, we develop efficient communications and content marketing strategies, before creating editorial plans and producing on- and off-line content. Our synergic, multichannel approach aims to expose and consolidate the mission, values and positioning of a brand through the creation and diffusion of reliable, efficient and coherent content. The objective is to promote brand awareness, promote services, manage reputational crises and drive user involvement and interaction.