{"id":4982,"date":"2025-01-29T10:24:34","date_gmt":"2025-01-29T10:24:34","guid":{"rendered":"https:\/\/www.cultur-e.it\/clienti\/%settore%\/iren-ambiente-services\/"},"modified":"2025-01-29T10:33:42","modified_gmt":"2025-01-29T10:33:42","slug":"iren-ambiente-services","status":"publish","type":"cliente","link":"https:\/\/www.cultur-e.it\/en\/clients\/energy-and-engineering\/iren-ambiente-services\/","title":{"rendered":"Iren Ambiente Services"},"content":{"rendered":"\n<section class=\"content-intro-paragraph\" data-aos=\"fade-up\" data-aos-duration=\"500\">\n\t<div class=\"content-intro-paragraph__content\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<p>In 2024, in collaboration with PwC Italia and CodeLand, Cultur-e designed the <a href=\"https:\/\/servizi.irenambiente.it\/\"><strong>Iren Ambiente<\/strong> <strong>Services<\/strong> website<\/a>. This new website aims to make the messages communicated on the Iren Ambiente App homogeneous and recognisable by centralising all the information relating to the environmental services of all the territories served.<\/p>\n<p>The initiative arose from the need to <strong>renew the previous website by creating an optimised version <\/strong>that could meet the need to communicate with the user-citizen at any time and on any device, just like on the Iren Ambiente app.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-two-columns-blocks\">\n\n\t<div class=\"container\">\n\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-md-8\" data-aos=\"fade-right\">\n\n\t\t\t\t<div class=\"content-two-columns-blocks__content\">\n\n\t\t\t\t\t<h3 class=\"content-two-columns-blocks__title\">\n\t\t\t\t\t\tContext \t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<span class=\"content-two-columns-blocks__text\">\n\t\t\t\t\t\t<p><strong>Iren Ambiente S.p.A. <\/strong>entrusted us with positioning the new website as a <em>hub<\/em> capable of communicating information on environmental services in all the areas served and meeting the needs of an increasingly demanding multi-channel audience. The goal was to ensure <strong>fluid and intuitive communication with users<\/strong>, offering essential services such as booking bulky waste collection and guidelines for waste disposal. Through an integrated approach that combines <a href=\"https:\/\/www.cultur-e.it\/en\/brand-communication\/brand-strategy\/\">Brand Strategy<\/a>, <a href=\"https:\/\/www.cultur-e.it\/en\/content-marketing\/content-strategy\/\">Content Strategy<\/a> and <a href=\"https:\/\/www.cultur-e.it\/en\/content-marketing\/seo-content\/\">SEO Content<\/a>, we transformed the digital experience into accessible and practical support on any device.<\/p>\n\t\t\t\t\t<\/span>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-md-4\" data-aos=\"fade-left\">\n\n\t\t\t\t<div class=\"content-two-columns-blocks__content\">\n\n\t\t\t\t\t<h3 class=\"content-two-columns-blocks__title\">\n\t\t\t\t\t\tActivities\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<span class=\"content-two-columns-blocks__text\">\n\t\t\t\t\t\t<ul>\n<li>Brand Strategy<\/li>\n<li>Content Strategy<\/li>\n<li>SEO Content<\/li>\n<\/ul>\n\t\t\t\t\t<\/span>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/section>\n\n\n<section class=\"content-paragraph\">\n\t<div class=\"content-paragraph__content\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"content-paragraph__title\" data-aos=\"fade-up\" data-aos-duration=\"500\">\n\t\t\t\t\t\tAn optimised user experience\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"content-paragraph__text\" data-aos=\"fade-up\" data-aos-duration=\"500\">\n\t\t\t\t\t<p>The portal design included <strong>optimising navigation flows<\/strong> to ensure an intuitive and consistent experience on both desktop and mobile phone. Every detail, from the collection calendar to the disposal methods, was designed to be easily consultable. The result is a site that immediately meets citizens&#8217; needs, <strong>simplifying the search for information and the use of services<\/strong>.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-image-paragraph\">\n\n\t<div class=\"container\">\n\n\t\t<div class=\"content-image-paragraph__content\">\n\n\t\t\t<div class=\"row\">\n\n\t\t\t\t<div class=\"col-12\" data-aos=\"fade-right\" data-aos-duration=\"500\">\n\n\t\t\t\t\t<h3 class=\"content-image-paragraph__title\">\n\t\t\t\t\t\tUn punto di riferimento per la sostenibilit\u00e0 urbana\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"content-image-paragraph__text\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con il sito dei servizi, Iren Ambiente<\/span> <span style=\"font-weight: 400;\">S.p.A.<\/span> <span style=\"font-weight: 400;\">rafforza il suo ruolo e fornisce uno strumento indispensabile per la gestione dei rifiuti e la sostenibilit\u00e0 urbana.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Grazie alla nostra esperienza in strategie di branding e <\/span><b>contenuti ottimizzati SEO<\/b><span style=\"font-weight: 400;\">, il portale diventa un modello di eccellenza nella comunicazione digitale ambientale, contribuendo a migliorare la qualit\u00e0 della vita dei cittadini e a<\/span><b> promuovere un uso consapevole delle risorse<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<!-- <div class=\"col-12 link-wrap\" data-aos=\"fade-right\" data-aos-delay=\"200\" data-aos-duration=\"500\">\n\n\t\t\t\t\t<p class=\"content-image-paragraph__link\">\n\t\t\t\t\t\t<a href=\"\" class=\"hover-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cultur-e.it\/wp-content\/themes\/culture\/assets\/images\/arrow-right-white.svg\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t<\/div> -->\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t<figure class=\"content-image-paragraph__image\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.cultur-e.it\/wp-content\/uploads\/2025\/01\/Iren_Ambiente.jpg\">\n\t<\/figure>\n\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","tags":[],"servizio":[],"settore":[34],"class_list":["post-4982","cliente","type-cliente","status-publish","hentry","settore-energy-and-engineering"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iren Ambiente Services | Cultur-e<\/title>\n<meta name=\"description\" content=\"Cultur-e designed the Iren Ambiente Services website, an intuitive and accessible portal that centralises environmental services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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