Octo Telematic’s 2018: New content and Influencer strategy
This year Octo Telematics – leading global provider of telematics and data analytics solutions for the auto insurance industry – chooses Cultur-e once again to create the content strategy, and manage the company’s web & social media channels. The strategy will be based on the analysis of industry influencers and their online activities. The objective is to create effective brand storytelling based on topics of interest and promoted through thought leaders.
2018 will bring a brand new editorial line, that reaches the consumer market, and is capable of involving stakeholders and final users on current issues: Big Data, Internet of Things, Autonomous cars, and on a broader note, telematics and technology innovation.
The platform ecosystem where this content branding strategy will take place is broad: corporate website, LinkedIn, Facebook (both in english and italian), Twitter and Youtube. The positive performance that these platforms currently experience is the result of a successful multi-year collaboration that will face the new challenges of a growing sector.