More hospitality value and social housing with Camplus
University residences, apartments, hotels and guest houses. The whole Camplus selection has a common denominator: hospitality. The facilities and services provided by the Bolognese company are characterized by warmth, security, reliability, trust, dedication and good customer relations. Off-site students and their families, teachers, tourists or workers can find a solution that best suits them among College, Apartments and Guests available in 11 cities in Italy.
As pioneer in the field of social housing, Camplus relies on Cultur-e to create a new digital strategy to strengthen and enhance its supply network, broaden the customer base and establish an effective and lasting dialogue with users and potential customers.
The Cultur-e proposal involves the construction of a network of sites and social channels reorganized in terms of identity and web content strategy, launching web marketing and ADV activities, and an integrated management with Media relations and offline initiatives.
According to a multichannel marketing logic, the strategy includes the development of innovative messages, online services and loyalty actions and leads generation that enhance the specificity of each kind of service.
The reorganization of the Camplus digital channels will focus on a “smart & young” style, responsive design, and the use of innovative multimedia pieces tailored for each channel.