ENIT’s New Journey
ENIT has embarked on the project of reorganizing their digital and traditional media communication plan, internally and for their foreign offices. To do so, they chose the partnership between Cultur-e and Inarea -that presented a winning pitch responding to ENIT’s brief- to find a new and improved way of leading the Italian National Tourism Agency towards a greater exposition in the international travel landscape.
The objective is to promote the Italy brand through a strategic communications consultancy plan and the development of the numerous activities organized by ENIT branches worldwide.
A challenge that aims to enhance the synergy between different channels of communication with a coordinated content branding action, that ultimately promotes the wonders and allure that Italy has to offer to tourists from all over the world.